Las Jaras Wines
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Country of Origin: USA
Location: California
People: Joel Burt & Eric Wareheim, Owners & Winemakers
Viticulture: Practicing Organic
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“Sweet Berry Wine?” The name alone brings a smile. But behind the playful charm of Las Jaras is a serious commitment to balance, farming, and wines that feel alive in the glass. Joel Burt and Eric Wareheim have built a project that is joyful without ever sacrificing precision. These are wines with energy, vibrancy, and undeniable drinkability — but they are also thoughtful, site-driven, and meticulously made.
Founded by winemaker Joel Burt and creative force Eric Wareheim, Las Jaras is devoted to small-batch, low-intervention wines inspired by the timeless spirit of 1970s Napa. Their goal is not nostalgia, but purity: wines that are fresh, food-friendly, and expressive of place.
Joel and Eric work exclusively with vineyards farmed biodynamically, organically, or sustainably throughout Mendocino and Sonoma. In the cellar, the philosophy is simple: native fermentations, minimal additions, and as little manipulation as possible. The intention is always to let the vineyard speak clearly and honestly.
Key vineyard partners include:
• McNab Ranch Vineyard (Mendocino) – A biodynamic, dry-farmed site between Hopland and Ukiah. Carignan vines planted in the early 1950s thrive here, benefiting from exceptional air flow and biodiversity.
• Venturi Vineyard (Mendocino) – Nearly 70-year-old head-trained vines rooted in sandy loam soils, organically farmed and dry-farmed.
• Zeller Vineyard (Redwood Valley) – Pinole gravelly loam soils, organically farmed and dry-farmed.
• Oak Shade Ranch (Sonoma Mountain) – Volcanic gravelly loam soils farmed with care by Fred Berger.
The wines themselves span a joyful spectrum. The sparkling wines are built for celebrations big and small. Rosé is sunshine-ready and picnic-bound. Glou Glou is made to be chilled and shared over pizza or late-night conversations. The medium-bodied reds offer depth and nuance without heaviness; they are wines that can anchor a holiday table or spark a debate about classic California style. And yes, Sweet Berry Wine remains a cult favorite, balancing whimsy with genuine craftsmanship.
About the Founders Eric Wareheim may be widely recognized as the co-creator of Tim and Eric Awesome Show, Great Job! and for his role on Master of None, but his love for wine runs deep. Long before Las Jaras, Eric was an avid collector and passionate advocate for natural and thoughtfully made wines. His curiosity and creative energy help shape the spirit of the brand. Joel Burt brings the technical foundation. A California native raised in a family of organic table grape farmers, Joel earned his enology degree from CSU Fresno, holds a Permaculture Design Certificate, and has nearly completed the WSET Diploma.
About the Labels: The labels are created by artist friends like Chloe Wise, Jen Stark, Sam Borkson, Duke Aber, Amanny Ahmad, and Ryan Rickett. Read more about the artists.
Media Links
Punch: Don't Shoot the Messenger: Comedian and Actor Eric Wareheim is a New Kind of Celebrity Winemaker
Wine Searcher: Las Jaras Wines are No Laughing Matter
Quiet Lunch: Master of None's Eric Wareheim is a Master of Wine
GQ: How to Drink Natural Wine Like Someone Who Knows What They're Doing
Bon Appétit: We Couldn't Be More Thrilled That Sweet Berry Wine is Now a Real Wine
Wine Enthusiast: Master of None's Eric Wareheim Talks His New Wine Label
GQ: Has Eric Wareheim Made the First Celebrity Wine That's Actually Good?