YoYo

Items

YoYo 2024 'Restake' Blanc, VdF (Banyuls)	Login	—	<1 Case
YoYo 2025 'Bateau Ivre' Rouge, Vin de France (Banyuls)	Login	—	On Order
YoYo 2024 'Akoibon' Rouge, VdF (Banyuls)	Login	—	In Stock
YoYo 2024 'La Negra' Rouge, VdF (Alberes)	Login	—	<1 Case
YoYo 2024 'La Tranchee' Rouge, VdF (Banyuls)	Login	—	In Stock

Laurence Manya Krief, known to most as Yoyo, is one of the quiet visionaries of the Roussillon. Her estate spans 10 hectares of old vines across 12 distinct parcels, rooted in the dramatic landscapes of Banyuls-sur-Mer and the foothills of the Albères, where mountains descend toward the Mediterranean.

After a brief career in Paris’s textile industry, Yoyo felt the pull of something more elemental. She wanted work shaped by land, seasons, and living systems rather than materials and trends. She returned south, near her hometown of Perpignan, and began reclaiming abandoned hillside vineyards overlooking the sea.

Today, five hectares lie in Banyuls-sur-Mer, delicately terraced between mountain and sea on black schist soils. Three hectares are planted in the Albères on granite, where altitude and exposure bring freshness and tension. In 2021, Yoyo realized a long-held dream with the acquisition of two hectares facing the Bay of Paulilles, vineyards with the Mediterranean as both horizon and constant companion.

Farming has been certified organic since 2008, and the steep slopes allow no shortcuts. Vines are tended entirely by hand, with the help of horse and mule, preserving fragile soils and honoring traditional methods long abandoned elsewhere. Grenache and Carignan dominate the plantings, many from mature vines that naturally yield wines of depth without excess.

Yoyo’s goal is not power, but poise. The wines seek to capture the warmth of the Mediterranean sun, the salt-laced coastal air, and the mineral resonance of schist and granite. Vinification takes place in two modest cellars, separated by just thirty minutes’ drive, each tied closely to its surrounding vineyards. Nothing is rushed, and nothing is forced. What remains is a deep respect for place, patience, and the singular voice of the Roussillon’s rugged coastal vineyards.