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SEX 2024 Pinot Noir Rosé, Washington

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“I’ve chosen to take on a category that the industry is saying ‘no mas’. Now is my moment (once again) to cut through the noise and deliver one of the best wines in the category with a killer label and a name that can’t be unseen.” —Winemaker, Charles Smith

SEX Pure Wine Pleasure Rosé is a standout release from Charles Smith, created to bring both personality and substance to the category. Basically, the wine was so good, he called it SEX so people would see it, buy it and give it a chance.

While the name is intentionally playful, the focus is firmly on quality. This is single vineyard Pinot Noir from Washington’s Columbia Valley and made with a minimalist approach in stainless steel. The wine shows lifted aromatics, fresh stone fruit and subtle floral notes, with a smooth texture and a crisp, refreshing finish. It’s an easygoing, expressive rosé built for broad appeal without sacrificing character.