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Country of Origin: France
Location: Provence, France
People: Brian Smith, Owner | Made expressly for Jolie Folle
|Jolie Folle (1 L) 2015 Rose, Méditerranée IGP (Provence)||Login||—|
|Jolie Folle (1 L) 2016 Rose, Méditerranée IGP (Provence)||Login||—||On Order|
Loca Linda & Jolie Folle translate loosely to ‘crazy beautiful’ inspired by an Argentine complement for someone who is "crazy in a good way."
In 2007, Brian Smith made his first trip to Argentina. Old vines, amazing people, and a favorable currency gave Brian the crazy idea that he might be able to fulfill his life long dream of making beautiful wine. By 2008 Brian had cobbled together some great fruit and some borrowed tank space. Loca Linda was born the first vintage of 400 cases of Malbec.
In true startup fashion and DIY spirit of his home base of Brooklyn, Brian imported and distributed the wines himself in order to finance the next vintage of grapes.
Today, Crazy Beautiful wines are sommelier driven wines made in close collaboration with friends, farmers and winemakers. The winemaking style is non-interventionist. The vineyards are farmed sustainably. All the wines are bottled in Earth friendly large format bottles. The liter bottle contains 33% more wine and weighs less than the average 750ml bottle, which provides an extra two glasses per bottle and a lot less waste. Crazy Beautiful saved over 4,000 pounds of glass last year.
About Brian Smith: Brian Smith first got hooked on wine while working the night shift at a wine shop in Jackson Hole, Wyoming. With his snowboarding career winding down it was perfect timing for a new adventure. Completely enamored with the diversity, cultural richness and historical significance of wine, Brian gave up the slopes to put all of his effort into becoming a sommelier. For the Advanced Sommelier exam, Brian worked the floors and studied with the top sommeliers in Las Vegas. This turned into a position at Aureole. The following year Aureole in Las Vegas was awarded “Best Sommeliers in America” by Food and Wine Magazine.
Always looking for adventure, Brian left wine to explore other opportunities including starting two international fashion accessories companies with his wife. Jules Smith and Nico New York have been featured in numerous fashion publications, on the runways of NY Fashion week, and are currently featured in Barney’s and Neiman Marcus. In 2006 Brian was drawn back to wine as part of a highly esteemed wine team to launch Clo Wine Bar in New York. It was shortly after that that Brian made his first trip to Mendoza. Since then, Brian has been featured in major publications and programs such as NBC, FOX News, Travel Channel, Fortune, Details, Wine Spectator, Today, Wine Library TV, Plum TV, MSNBC, and LXTV.
Lonny.com: The 10 Most Drinkable Rosé Wines for Summer
The Golden Rules of Wine & Travel: What I'm Drinking - Jolie Folle Rosé
TimeOut LA: Meet These LA Sommeliers
ClubW.com: Brian Smith Interview
Loca Linda Facebook