Country of Origin: USA
Location: Lodi, Central Valley
People: Xander Oxman, Geoff McFarlane & Brian Smith, Owners | Brian Smith & Aaron Forman, Winemakers


Ruza (187 ml) 2019 Rose, California (4pk can) Login In Stock

Made with thoughtfully farmed Lodi grapes, this rosé unites craft winemaking with the format of the moment: the can.

The passion project of two longtime friends — vintner and Winc co-founder Brian Smith and sommelier-restaurateur Aaron Forman — Ruza offers a decidedly American take on the world’s obsession with rosé and represents a fresh, modern alternative to the Provençal rosés that dominate today’s market.

About Winc: Ruza is made by Winc. Winc’s story began in 2012 under another name: Club W. Club W was the world’s first personalized wine club. It made the process of discovering and buying wine easier than ever — and as it expanded to other facets of the experience, the owners, Xander Oxman, Geoff McFarlane & Brian Smith, realized it had became so much more than a club.

To reflect the full scope, Club W was renamed Winc. Today, Winc is reimagining every aspect of wine, from the art and science of winemaking to packaging and transport to how wine is sold, distributed, and ultimately enjoyed. All of this is done to improve the experience for consumers, create a platform for artisan winemaking, and build a grape-to-glass supply chain that's sustainable for the planet.

Although Winc sources its grapes from myriad destinations, it remains intimately connected to every facet of the winemaking process. Spearheading that commitment is Ryan Zotovich, whose wealth of experience makes him an ideal fit as the director of winemaking. From harvest to crush to bottling to sourcing unique varietals, Ryan is unendingly hands-on, to ensure that the final product always meets Winc’s vision.

Media Links
Domino: Your Guide to Buying (Good!) Wine in Boxes and Cans
Thrillist: These Canned Wines Need to be in Your Cooler

Social Media
Instagram: @Winc, @formanaaron, @bsmithly
Twitter: @Winc
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